Change This

ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread.

"We're on a mission to spread important ideas and change minds." (from the ChangeThis homepage)

Interesting PDF presentations on a multitude of topics. Some of my favorites are What Must Starbucks Do and The Hughtrain.


Posted by Nick Zdon on May 14 2007

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About

What makes us tick? What piques our curiosity? What’s what? This idealog is where we communicate what interests and inspires the smart, creative people of Larsen. We’re always thinking. Sometimes, it’s about our work. More often, it’s about our world — which, hopefully, is your world, too.