Larsen Idealog

Change This

ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread.

"We're on a mission to spread important ideas and change minds." (from the ChangeThis homepage)

Interesting PDF presentations on a multitude of topics. Some of my favorites are What Must Starbucks Do and The Hughtrain.