Larsen Idealog

The heat-’n-serve annual report

I get inspired when I read about ideas or concepts that completely break through the wall that separates the expected from the insanely creative. An annual report is an annual report is an annual report. Right? CEO's letter? Check. Yearly business overview? Check. Financials? Check. Oven preheated to 100 degrees? Huh?

Praising the work of other creative agencies can be a bit dicey, but Bruketa & Zinić, a Croatian agency, deserves kudos from everyone in our industry. Brought to my attention by boingboing.net, these creative Croations have designed an annual report for a food company that you must bake to read. One hundred degrees Celsius for 25 minutes. Food appears on plates. Recipes fill once blank pages. It's ingenious.

For more baking hints, check out their site.