Me too! Me too! Brand-sponsor madness
Look at all these sponsors. Head spinning yet? This overwhelming display of 25 silver sponsors greeted me recently in an email promoting Forrester’s Marketing Forum 2008: Marketing’s New Imperative for Success: Engagement.
The number of sponsors (and these are just the silver, there are platinum and gold) and the long title of the event (not one, but two colons) caused me to, well, disengage.
These are great companies sponsoring a great event with great speakers, but the email promotion is not-so-great. It may take the award for the most cluttered email I’ve received this year. So many fonts and colors and type sizes and bullets and icons and links and sponsors…
My inbox is cluttered enough. I want clarity when I click. If “marketing’s new imperative for success” is indeed “engagement,” shouldn’t the promotion itself engage?
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