Meet the Scuppies
Baby Boomers, the “Me” generation, Yuppies, Guppies, Gen-(pick your letter), meet your latest incarnation: Scuppies (Socially-Conscious Upwardly-mobile Person). Trendhunter.com identifies Scuppies as the upwardly mobile who are hypersensitive to environmental concerns. They recycle with a passion, bike to work, and carry credit cards that donate a percentage of payments to green organizations. The name might sound like a gang of young canines, but smart marketers will want to take note of the trend in their future projects.
Leave a Comment
What We're Reading
What we're looking at