“We” logo works for me
It’s simple, memorable, and relevant. It’s the distinctive new logo for the We Campaign, a project of The Alliance for Climate Protection — a nonprofit, nonpartisan effort founded by Al Gore. The logo appears, at first, to be just one word: “we,” but flip the letter “w” upside down, and it becomes “me.” This clever we/me balance perfectly captures the think globally/act locally philosophy that’s at the heart of wecansolveit.org, the campaign website.
Writing this week in The New York Times, Steven Heller analyzed new logo, commenting on the we-me wordplay ("a clever and profound expression of the campaign's ambition"), the typography (“a bit quirky, but with a curiously warm appearance”), the circle (“it symbolizes the climate crisis that affects everyone on the planet”), and the color (“suggests an inviting and optimistic attitude”).
Heller also underscored how difficult it is to create a seemingly simple logo:
“An effective logo is a kind of calculus, the sum of disparate parts that adds up to a memorable image or icon. In this case, the logo is something of a risk because it is neither the name nor initials of the organization but a visual pun on the words We and Me.”
What do you think of the logo? Is it a powerful icon for this “urgent and solvable” global issue? Will you add it to your Facebook page? Join the discussion here, or read more over at MarketingProfs Daily Fix: Logo Design: When "We" Becomes "Me."
— That's words on words
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April 23rd, 2008 at 10:55 am
Hi, I wanted to comment on the possible origins for the idea of this logo. I’m not sure if the designer was thinking of this at the time but I wanted to point out that the “me/we” is a quote from Mohammed Ali. This quote is supposedly the shortest quote in the English language delivered at a Harvard graduation.
Anyway, just want to give credit where credit is due.